INFLUENCER MARKETING AND CHATGPT
ChatGPT is a new artificial intelligence chatbot, which generates human-like text responses, making it possible for brands to engage with consumers in a more personalized way.
In the context of influencer marketing, ChatGPT enables influencers to collect valuable insights about their audiences to create more engaging content.
Influencers can also benefit from ChatGPT to brainstorm content that best resonates with their desired audience. ChatGPT can be trained on specific industry knowledge, create custom chatbots to answer questions,and even make product recommendations, allowing creators to connect with their followers in a deeper capacity.
However, every tool has its limitations.
If influencers are utilizing this to better connect with their audiences, craft engaging captions and answer questions with thoughtful responses, where does one’s genuine voice shine through? It’s a double edged sword because while an influencer can hit the mark with trending content, she will lose that genuine connection when a bot answers on her behalf - goodbye authenticity. A sea of content and campaigns all saying the same thing becomes monotonous; lacking spontaneity, creativity and thoughtfulness.
As great as innovations in technology are, using everything in moderation is key to maintaining authenticity, what we’ve come to learn is essential to breaking through the social noise.
