DIALOGUE PRESENTS: RECAP
Our first-ever virtual seminar, Dialogue Presents, gave creators and industry professionals access to invaluable education and resources on how to effectively build a career from influence.
We heard first-hand from Marianna Hewitt, Co-Founder of Summer Fridays, on her journey from influencer to entrepreneur and why relationships matter. CAA agent, Lydia Fotiadou discussed her approach to managing brand and influencer relationships and we received incredible insights on brand strategy from marketing executives at Seed, Olipop, and Hatch. Below, we’ve pulled out the top three takeaways learned at Dialogue Presents:
The Power of Relationships
When attending in-person events, always introduce yourself to a brand or the brand rep who invited you to the event.
Build authenticity by featuring brands you love in your content organically, so you’re genuinely approaching the partnership.
Enter negotiations willing to be flexible when initially working with brands to build a long-term and sustaining relationship.
“That face-to-face time that you're making with people is so important to build one on one relationships."
- Marianna Hewitt
Best Practices When Pitching
Remember to paint a story with your content. That creative storytelling sets you apart when brands are choosing their creators who would be a good fit for their campaigns.
Always do your research about the brand - that extra 5 to 10 minutes of effort is noticeable in your pitch.
Personability is key. Don’t forget brands are looking at tons of inbound requests, so don’t use a standardized template. Short and sweet with a sprinkle of you is best.
When to Bring on an Agent
Someone who is passionate about you will advocate for you. You should genuinely enjoy the company of the agent you’re working with beyond having a professional relationship.
Define a clear vision for your career path, approach an agent conversation with your goals and a strategy in mind.
Ambition is the catalyst to success in an agent - influencer relationship, agents can offer expertise but creators set the tone with their ambition.