BACKGROUND
To reinvent Woolrich as a fashion-forward brand, rooted in strong American heritage, we developed a campaign over New York Fashion Week that perfectly captured Woolrich's effortless street style appeal.
Overview
Partnering with 8 street style stars, we tasked collaborators to style their Woolrich jackets uniquely, worn on the streets of New York Fashion Week. Through a combination of press coverage and social media promotion, the campaign drove over 100 million digital impressions and 60 high resolution assets for the brand to share across its channels.
