Campaign

IS THIS NORMAL?

Little Spoon

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BACKGROUND

Motherhood is a messy, complicated, beautiful thing that ultimately leaves many parents asking themselves if they are doing things right. #IsThisNormal is a digital platform launched by Little Spoon, in partnership with Arianna Huffington, that aims to share the sensitive and uncomfortable questions so many parents ask, but never say out loud.

 
 

Overview

We curated a group of inspiring and honest parents to feature across Little Spoon’s platform, Is This Normal. Through photo, video and editorial content, we helped Little Spoon build a community around open and honest dialogues of parenthood.

 

 Campaign HIGHLIGHTS