BACKGROUND
Heroine is a budding startup within the New York fashion industry, with a powerful parent company, Grailed. Over the span of a year, we were tasked to develop an unique community of influential tastemakers who could share Heroine’s brand story.
Overview
We took an unique approach when developing Heroine’s ambassador program, by curating a list of creatives who spoke to the provocative and edgy vibe the brand was so well known for.
Through a combination of personalized styling appointments the Heroine Archive to interviews, photoshoots and gifting campaigns with partners like Billie Eilish, we successfully laid the foundation for an organic and underground community that will continue to grow.
