BACKGROUND
To celebrate the launch of Clé de Peau Beauté’s new Spring Collection, we designed a #RadiantDay tiered influencer campaign that blanketed the feeds of our target consumer.
Overview
Aligning with eight top tier influencers, we put on a memorable brand experience at the Waldorf Astoria Hotel in L.A. The day included a glamorous breakfast at Jean Georges, crystal readings, yoga on the terrace, hair and makeup appointments and a red carpet event. All activities were positioned to make our collaborators feel radiant from the inside out.
We layered this approach with a micro-influencer gifting program, aligning with 30 collaborators who attended the event and promoted the new collection. The campaign drove 203 Instagram posts, 8 blog reviews and over 50 million digital media impressions.
