BACKGROUND
Clé de Peau Beauté partnered with beauty and style icon, Aimee Song of @SongofStyle on a campaign that educated the market on the brand’s origins, values around quality and innovative practices.
Overview
We developed an immersive experience across five days for Aimee Song in Tokyo + Kyoto, to bring to life the brand story of Clé de Peau Beauté. Between meeting the lead scientist behind the brand’s famous formulations, to visiting a beauty shrine and kimono atelier in Kyoto, Aimee shared the brand’s new message of New Year, New Light to her 5 million followers through video, photo and blog content.
